The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Jan 14, 2020
Tuesday Jan 14, 2020
Zahra Ahmed is the CEO of DL1961, a sustainable denim brand on a mission to create jeans for the next generation. Centered on the idea of merging technology and mindfully-made products, DL1961 offers jeans using premium materials and innovative fibers alongside the most efficient production methods to ensure a product that looks good also does better for the environment. As a result, DL1961 is one of the fastest rising denim brands today. We talk about: the creation of the DL1961 family business, the marketing strategy behind the brand's impressive growth, various ways the conversation about sustainability is weaved into the business, the new perspectives consumers have about retail, and more.
Interviewed by Mortimer Singer.
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