The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Mar 24, 2020
Tuesday Mar 24, 2020
Allie Egan is the CEO of Cynthia Rowley, a leading global lifestyle brand built on the philosophy that fashion should be an adventure. Since joining Cynthia Rowley, Allie has not only headed the brand’s switch to becoming digital-first through e-commerce, retail, and wholesale, but has also carried over the spontaneous spirit of the brand via innovative approaches to sustainability, marketing, and consumer experiences. We talk about: the power of technology and a digital-first approach within the brand, the open showroom and nomadic retail concept, causes the brand stands behind, the power of brand storytelling through collaborations, and more.
Interviewed by Mortimer Singer.
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