The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Jun 15, 2021
Tuesday Jun 15, 2021
Frédéric Malle founded Editions de Parfums in 2000, the only perfume brand in the industry to uphold the skill of its perfumers, and the quality of the raw materials they use, as their primary concern and source of pride. The confluence of these two factors produces an extraordinary result: a brand of uncompromised quality and unbiased creativity. Under Frédéric’s guidance as a perfume publisher, who pushes them to their creative limit and leads them into new olfactory territory, perfumers produce unique works of art sold under their own names. Together, the perfumers and publisher realize a vision of perfume as the masterful result of time, precision and true talent. We talk about: his introduction and evolution in the industry, his creation process, innovations in development, and more.
Interviewed by Mortimer Singer.
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