The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Dec 22, 2020
Tuesday Dec 22, 2020
Evan Berkley is the CEO of Mr. Christmas, the industry leader in creating, designing and marketing innovative seasonal decorations. For over 85 years, this multi-generational family owned business has been a constant during the holiday season by delighting families with memorable and treasured gifts. We talk about: the nostalgic component of the holiday season, the product iteration process, brand partnerships, psychology of the consumer today, and more.
Interviewed by Mortimer Singer.
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