The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Sep 29, 2020
Tuesday Sep 29, 2020
Chris M. Williams is the Founder & CEO of Pocket.watch, the studio that specializes in entertaining and inspiring kids and families through digital-first content and sparking their imaginations with lifestyle products ranging from toys to toothbrushes. He's dedicated to bringing kids and families more of what they love by turning YouTube stars, characters and formats into global lifestyle franchises through the creation of books, television shows, games, movies, consumer products, live events and much more. We talk about: the future of children’s entertainment, how content translates to consumer products, the importance of being audience centric, what is next for Pocket.watch, and more.
Interviewed by Mortimer Singer.
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