The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Friday Jan 24, 2020
Friday Jan 24, 2020
Matt Scanlan is the founder and CEO of Naadam, a digital native Cashmere company that works directly with herders to create high quality and sustainable knitwear. His approach to building brands that are rooted in understanding consumer psychology has made the companies he leads both highly sought-after and exciting. We talk about: the creation of Naadam, his partnership with Thakoon and Arielle Charnas of Something Navy, the importance of forming brands that reflect consumer identities, the process of building loyalty, and more.
Interviewed by Mortimer Singer.
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