The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Oct 15, 2019
Tuesday Oct 15, 2019
Jared Konstanty is the CEO of the 140 year old Signature Brands, a business centered on celebrations large and small. Its most current innovation focuses on making the act of decorating simple and compelling for families via some of their notable brands such as Betty Crocker decorating, PAAS and Pumpkin Masters. We talk about: the importance of consumer behavior, the strategies of crafting family memories, how to build a purpose driven company, building consistent brand messages, risk mitigation vs. innovation, and more.
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