The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Jun 02, 2020
Tuesday Jun 02, 2020
Griffin Thall and his Co-Founder Paul Goodman founded Pura Vida after a trip to Costa Rica and an encounter with two artisan bracelet makers inspired them to create a charitable jewelry and accessories brand that showcases local craftsmen. Over the last few years, they have partnered with more than 175 charities around the world to donate nearly $2.4 million to causes their consumers care about. We talk about: the brand’s all-inclusive marketing strategy centered on creating meaningful connections, partnerships with synergistic brands, the process of creating products that resonate with customers, how the brand continues to evolve and set trends in the digital space, his advice for budding entrepreneurs, and more.
Interviewed by Mortimer Singer.
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