The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Feb 25, 2020
Tuesday Feb 25, 2020
Gabi Lewis is the CEO and Co-Founder of Magic Spoon, the DTC brand upgrading cereals you know and love from your childhood for the modern consumer. Just 10 months into its business, Magic Spoon has reinvented the cereal aisle by masterfully threading the needle between healthy ingredients and colorful, exciting brand marketing. We talk about: the similarities and differences of building EXO vs. Magic Spoon, recipe iterations to create healthier cereal, the evolution of the brand with the consumer, possible strategic alliances with both traditional and non-traditional retailers, and more.
Interviewed by Mortimer Singer.
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