The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Thursday Sep 05, 2019
Thursday Sep 05, 2019
Michael Stone is one of the oracles of branding and is the Chairman and founder of the Beanstalk Group, one of the world’s most storied licensing agencies who has helped build, through licensing, some of the world’s most storied brands ranging from Coca Cola to the Olsen twins. We discuss “customer entanglement” via licensing as well as segments from his new book: The Power of Licensing: Harnessing Brand Equity.
Interviewed by Mortimer Singer.
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