The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.
Episodes
Tuesday Dec 31, 2019
Tuesday Dec 31, 2019
In the spirit of continuing a TRAUB tradition, this year we revisited our previous US New Davids report for our fourth and final annual study. In this year's study we curated a selection of 350+ digital native brands across five key categories: fashion, accessories, beauty, wellness and home. We talk about: ways in which New Davids are expanding into multiple distribution channels including retail and wholesale, how brands are built today, changes in what consumers look for, favorite digital native brands, and more.
Interviewed by Mortimer Singer.
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